Privacy Policy

Information we collect

When you buy from us

• Name, email address, and phone number
• Billing and shipping address
• Payment information, processed by Shopify Payments and Stripe — we do not store full card numbers on our servers
• Order history and product preferences
• Subscription preferences and billing cadence, managed through Appstle Subscriptions

When you use our hydration calculator

The calculator collects training and physiological information you provide voluntarily, including:

• Body weight
• Sweat rate (measured or estimated)
• Sweat sodium concentration, if known
• Training duration, intensity, and environmental conditions
• Race or training goals
• Email address, only if you choose to save your profile or have results emailed to you

This information is health-adjacent and we treat it accordingly. We use it only to generate your personalised hydration recommendations and to improve the calculator over time. We do not share individual calculator data with third parties for marketing purposes.

When you visit our website

• IP address, browser type, device type, and operating system
• Pages visited, time on site, and referring website
• Interactions with our newsletter, content, and product pages

When you subscribe to our newsletter

• Email address
• Engagement data — opens, clicks — provided by our email platform, Beehiiv

How your information is stored

Calculator data submitted with an email address is stored in a Google Sheets file under our Ogging Pty Ltd Google Workspace account, with access restricted to authorised team members. Our email subscriber list is held by Beehiiv. Orders, customer details, and subscription data are held by Shopify, Stripe, GoCardless, and Appstle Subscriptions.

All of these providers store data on servers that may be located outside Australia, including in the United States. By using our website, you consent to your information being transferred and stored in these locations under those providers' own privacy and security frameworks.

How we use your information

We use your personal information to:

• Process your orders, payments, and subscriptions
• Deliver your hydration recommendations through the calculator
• Provide customer support and respond to enquiries
• Send order confirmations, shipping updates, and other transactional emails
• Send marketing emails about our products, content, and research — only if you have opted in, and you can unsubscribe at any time
• Improve our products, calculator, and website based on aggregated usage patterns
• Comply with our legal obligations, including under Australian Consumer Law and tax law

We do not use your information to make automated decisions that have legal or significant effects on you.

Sharing your information

We do not sell or rent your personal information.

We share information with trusted service providers who help us run the business, including:

• Shopify — website hosting, checkout, customer accounts
• Stripe and GoCardless — payment processing
• Appstle Subscriptions — subscription management
• Australia Post (MyPost Business) — order fulfilment and delivery
• Beehiiv — email newsletter
• Google Workspace — calculator data storage and team communications
• Make.com — workflow automation between the above systems

We may also disclose information if required by law, court order, or to protect our legal rights.

Cookies and tracking

We use cookies and similar technologies on our website to:

• Keep you signed in and remember items in your cart
• Remember your calculator results between visits, stored locally in your browser under a key called lw_profile_full with a 90-day expiry — this data stays on your device and is not sent to us unless you choose to save your profile
• Understand how visitors use the site through analytics
• Deliver and measure marketing campaigns through Meta and Google

You can disable cookies through your browser settings. Some features of the site, including the calculator's save-and-prefill function, will not work without them.

Data retention

We keep your personal information only as long as we need it for the purposes described in this policy, or as required by law. Australian tax law generally requires us to keep transactional records for seven years.

If you ask us to delete your information and we have no legal obligation to retain it, we will do so within 30 days.

Your rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Correct any information that is inaccurate or out of date
• Delete your information, subject to our legal retention obligations
• Opt out of marketing communications at any time
• Complain to us if you believe we have mishandled your information

To exercise any of these rights, email support@lyteworklabs.com. We will respond within 30 days.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

Security

We use industry-standard security measures to protect your information, including:

• HTTPS encryption across our entire website
• Access controls and two-factor authentication on internal systems
• Reputable third-party providers (Shopify, Stripe, Google) with their own security certifications
• Regular review of who on our team has access to customer data

No system is completely secure. If we become aware of a data breach that is likely to result in serious harm to you, we will notify you and the OAIC in accordance with the Notifiable Data Breaches scheme.

Children

Lytework products and content are intended for adults. We do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe your child has provided us with information, contact support@lyteworklabs.com and we will delete it.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent version. For significant changes, we will notify subscribers by email and post a prominent notice on the website.